LEGOLAND® Discovery Center

The Challenge

LEGOLAND® Discovery Center challenged several attractions suppliers to conceive unique play areas to extend the LEGOLAND brand experience.

How Soft Play Did It

Our in-house team of custom designers, engineers and project management experts worked collaboratively with the client to ensure that every detail received the attention it deserved from inception to installation. We custom-designed play components that replicated the iconic themes of the play areas and transformed the LEGOLAND brand into interactive and physical play experiences through active, building and role-playing opportunities that transported kids and their imaginations inside the world of LEGO®, — focusing not only how the spaces looked, but also how they played.

Outcome

Soft Play produced a series of exceptional indoor play experiences that pushed both the play environment and LEGOLAND’s branding to the next level. Our unique interactive structures, colorful graphics and vivid characters brought LEGO’s City Train Station and Ninjago® themes to life, tested the limits of kids’ physical skills and imaginations in fun and immersive LEGO worlds, provided the look, play value and quality that matched LEGOLAND branding — and most importantly, exceeded LEGOLAND Discovery Center’s expectations.

“Our guests love the interactivity of the new play structures and their many features…”

Cody Martin, Project Manager, Merlin Entertainment.

Soft Play has the global capabilities, resources and experience to deliver innovative, imaginative, engaging one-of-kind attractions of any size or scope beyond the capabilities of ordinary playground companies. Our unique selection of play components provides endless possibilities for play and our established design process ensures that our clients get the most out of their investment— all guided by a knowledgeable team that delivers projects on time and budget, backed by the global reach and world-class service that you can only get from 25,000+ installs and 34 years of industry experience.