Dollywood/Herschend Family Entertainment

The Challenge

Dollywood wanted a place for their customers to take a break from the heat and have a place to relax while younger children could enjoy their play area and escape the rides while exploring and having fun at their own pace.

How Soft Play Did It

Soft Play has a full in-house team of experts who specialize in developing custom play experiences. Our experienced team of custom designers, engineers and project management experts worked collaboratively with the client to ensure that every detail received the attention it deserved from inception to installation.

SoftPlay recognized a need to design an area for the park where younger children of the theme park could play at their own pace, explore and be adventurous all while their parents could sit relax and enjoy some down time.


Soft Play designed, engineered, manufactured and installed the Hidden Hollow play area for the new park expansion area in Wildwood Grove of Dollywood. The design includes a themed play experience in the woods of Hidden Hollow including interactive play, toddler climbs, and a large custom play structure.

Dollywood’s Hidden Hollow answers the challenge of a place to get away from the busy park and a place to relax and have fun.  This indoor space allows kids to climb, crawl, and build as their parents take a break and relax.

Spanning 4,000 square feet, Hidden Hollow provides the right amount of space for  children to explore and play.  There is a space for toddlers, and another is for their parents to join them and play and use their imagination.

Hidden Hollow is meant to be seen like the rest of the park which has a theme of a wild forest.  There are hollow logs to play on and they can climb tree, nets and towers.

This is a great break from the busy park rides and all other fast paced action produced by the park.

Interested in developing your own custom playground, bringing families back to your venue time and again? Contact our experts to get a quote on our custom solutions!

“Our guests love the interactivity of the new play structures and their many features…”

Cody Martin, Project Manager, Merlin Entertainment.

Soft Play has the global capabilities, resources and experience to deliver innovative, imaginative, engaging one-of-kind attractions of any size or scope beyond the capabilities of ordinary playground companies. Our unique selection of play components provides endless possibilities for play and our established design process ensures that our clients get the most out of their investment— all guided by a knowledgeable team that delivers projects on time and budget, backed by the global reach and world-class service that you can only get from 25,000+ installs and 34 years of industry experience.

Start typing and press Enter to search