Memorial City is essentially a city-within-a-city in Houston, covering 265 acres of mixed-use space. The area houses offices, high-rise luxury residential buildings, two hotels and a large medical center. Additionally, it’s home to the Memorial City Mall with 1.7 million square feet of retail bliss.
MetroNational, which owns and manages the entity, was searching for the ideal partner to create and install a play space to boost family shopping experiences. That’s when the leadership contacted Soft Play®.
If there’s one thing Texas is known for, it’s pride in being big and bold. The Memorial City Mall brought Soft Play on board to embrace that value and demonstrate it with playful, larger-than-life designs and two years in the making.
MetroNational had a singular focus for the Memorial City Mall Play Area — creating the best experience possible for guests, regardless of age. The company devoted over 3,000 square feet to the project and chose a medieval-themed design to transport kids to a fairy-tale world.
The company’s spokesperson was delighted to collaborate with Soft Play because of our organization’s recognized industry expertise and exceptional customer service. Management trusted us to deliver on the vision with a whole new level of experiential play.
With its large-scale elements, this themed indoor play space was one of the most challenging our engineering team has undertaken. The design called for custom indoor play sculptures spanning significant lengths, widths and heights, including a three-story castle and 12-foot long element.
MetroNational also wanted to include interactive technology within some elements. Our design team worked closely with the mall’s leadership to incorporate one-of-a-kind features that would bring the space to life for the kids playing there.
As the largest indoor play area in America, the space contains a range of unique elements designed and manufactured by Soft Play. Our team helped create:
Advanced engineering helped ensure the play area is a safe attraction for fun all year. The community response has been fantastic, with management declaring families love the space’s theme, design and careful attention to antibacterial construction materials. The Soft Play layout also prioritizes visibility to make supervision easier, and parents appreciate that.
Our one-of-a-kind design allows kids to:
Retailers are also thrilled with the new play area since it’s increased foot traffic in their stores. The mall’s leadership credits Frolic’s Castle for drawing more families to the shopping center and entertaining them so they stay longer.
Soft Play has a legacy of excellent results in designing and manufacturing play elements to inspire kids’ imaginations and focus on fun. Companies worldwide have trusted us to help them create magical play experiences since 1984.
Our expert team can help you bring your vision to life with pre-designed indoor foam sculptures or custom-made solutions to fit your budget and footprint.