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Guide to Designing a Mall

Malls today need to reinvent themselves and meet the increasing demand for authentic and memorable experiences. With e-commerce, customers can find the […]

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Technology on the Playground: Soft Play’s Reactions Wall Offers Fun Fitness for All Ages

Nearly everyone’s life has become defined by technology, though technology doesn’t always have to mean being stuck sitting behind a […]

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Soft Play to Attend RECon, the World’s Largest Show for the Retail Real Estate Industry

The modern retail real estate location has to be much more than just a store. It needs to be an […]

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Heads-Up: Technology is Coming to a Play Area Near You

For many of us growing up, the ubiquitous “Go play outside!” was an invitation/demand from our parents to get out and move […]

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Soft Play to the Rescue: Creating Unforgettable Customer Experiences

Many major retailers and box stores are struggling to meet the challenges of competing with the online giants like Amazon. […]

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Creating a Fun and Memorable Retail Experience for Customers – Big and Small

In today’s retail market, the competition for customers has never been higher. Not only must brick and mortar stores compete […]

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RECon 2018 and the Retailtainment Movement

RECon was held May 20-23 in Las Vegas, and this year’s show was a huge success! Soft Play is excited […]