🎭 Entertainment Experience Evolution (EEE)

Soft Play at EEE 2026 — Transforming Entertainment Through Playful Engagement At EEE, operators and creators are exploring how experiences drive attendance, deepen engagement, and build loyalty. Soft Play brings solutions that go beyond simple attractions — we’re here to help you create immersive, modular play environments that amplify guest dwell time, boost secondary spend, and differentiate your experience offerings.Play isn’t just fun — it’s a strategic asset. For entertainment venues, Soft Play helps:
  1. - Increase customer dwell time — thoughtful environments keep guests engaged and spending longer.
  2. - Deliver memorable multi-sensory experiences — curated play zones enhance emotional connection and repeat visitation.
  3. - Drive incremental revenue streams — from attractions to party/event packages.
  4. - Support operational efficiencies — modular, safe, low-maintenance design built for high throughput.
  5. - Appeal to multigenerational audiences — play spaces that delight kids and provide rest/social space for adults.
  At the EEE show, explore how play can be the engine behind guest loyalty and venue differentiation.

Sheraton Universal Hotel – Universal City (Los Angeles), California, 333 Universal Hollywood Drive
Universal City, CA 91608 United States
Feb 24th - Feb 25th
  • This event has passed.

 

 

Featured Play Experiences

P26948 for large contained play area
Contained Play Area – Large

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Themed Play Areas : Imaginative Play Environments

Transform ordinary spaces into extraordinary environments with custom-themed play areas. Step into a universe of imagination, explore a living fairy tale, or bring your brand’s unique identit...