The play area boasts a dynamic range of features, including a colorful and interactive space sponsored by Amazon Prime Video. From vibrant interactive fish tanks and climbing walls to foam sand mounds and a 3D amusement park, there’s no shortage of creative ways for families to spend their time.

This addition represents an ingenious move for retail spaces. Parents are a major market for shopping areas, and with young children in tow, they are more likely to visit and shop longer if their kids are happy. The rise of millennial parents and the growing importance of adding play led the Westfield Garden State Plaza to incorporate this space — and it’s paying off in a big way. As one of the leading Westfield malls in the world, the Plaza draws over 20 million visitors a year.

Partnering with online retailers can have another unique mutually-advantageous effect. In the case of Westfield, sponsorship from Amazon Prime has led to the ongoing promotion of their award-winning “Tumble Leaf” series. This animated series has shaped the design and entertainment of the Plaza’s play space, giving endless exposure to Amazon Prime’s content while enhancing the mall’s family-friendly offerings.

Contact Soft Play to Learn More

Soft Play offers a wide variety of customizable play structures to boost foot traffic and encourage repeat customers. Bring your commercial space to the next level with indoor play equipment that will help you stand out from the competition. Submit a contact form to get in touch with Soft Play today!