Soft Play is the global leader of unique play experiences at McDonald’s. We are experts in using play to enhance the customer journey providing a distinctive family dining experience. We achieve this through a turn-key process of full build-out of innovative play areas completely appropriate and approved for the McDonald’s brand.

Creating Memorable Places

Soft Play has been bringing play adventure to McDonald’s for 30 years. We look forward to continuing this long-lasting relationship for generations to come.