Licensing Expo

Where Brands Come to Play

Turn your IP into immersive, physical experiences that fans can see, touch, and share. At Licensing Expo, Soft Play is bringing branded environments to life through custom sculpted play elements that transform intellectual property into immersive, interactive experiences. From iconic characters to destination-defining landmarks, we design physical spaces that deepen fan engagement and extend your brand beyond the screen. At Booth B182, explore sculpted play features inspired by recognizable brands — including installations influenced by partners like the Atlanta Braves and beloved children’s properties like Eric Carle — and discover how character-driven environments can activate your audience in entirely new ways.  

Play unlocks powerful brand value:

• • - Transforms IP into real-world experiences — from characters to environments fans can interact with.
  • - Drives emotional connection & loyalty — physical engagement creates lasting memories.
  • - Creates shareable, social-first moments — built for organic amplification.
  • - Unlocks new revenue streams — attractions, activations, retail tie-ins.
  • - Extends brand storytelling into physical space — immersive environments that deepen narrative.
  • - Stop by the booth to see how Soft Play can help you activate your brand through custom theming, sculpted environments, and play-driven experiences that resonate across generations.

What You’ll Experience at the Booth

• • - Custom sculpted brand elements (sports, character, and story-driven designs)
  • - Theming capabilities across indoor environments
  • - Case studies in branded activations
  • - Concept pathways from IP → physical experience