Playgrounds for Brand Activation

Creating Engaging Brand Activation Play Areas

No matter the industry you’re in, Soft Play is your best partner in marketing brand activation. With over 40 years of experience and manufacturing expertise, we’re ready to breathe life into your ideas through:

• Custom brand installations: We can incorporate brand logos, official colors, themes and characters for custom playground equipment to bring your brand identity to life. Our experts can configure a setup for limited spaces without compromising the play experience.
• Interactive play zones: Our Stomp interactive play zones are ideal for driving consumer engagement. We can design imaginative play areas tailored to your brand’s identity for guests of all ages. These include freestanding systems for young kids and outdoor play areas that families can enjoy.
• Family-friendly activations: We have playground equipment to target families, helping brands engage parents and their kids. Our products can help promote positive brand associations and unmatched customer loyalty through family bonding.
• Site amenities: We can design functional playground equipment to enhance your space, including creatively designed furniture and seating areas. These are ideal for brand recall, especially when constructed with your brand identity and colors in mind. Place them in common areas where people can see and use them for relaxation or when supervising kids in play zones.

Our Turnkey Project Planning Process

It’s common for architects and owners to fear the logistical nightmare of custom fabrication due to the many details involved. With Soft Play, our end-to-end project management delivers comprehensive solutions that let us handle the details that bring your vision to life.

Here’s a closer look at our process:

1. Consultation: During our consultation, we work together to align your brand goals with spatial constraints. We will analyze your available space and recommend solutions based on demographics, event modification and ways to keep kids active.
2. Design: Designing the play area is exciting, blending needs and visions with our expertise to create 3D rendering and theming. We consider several elements for playgrounds, including your brand colors, surrounding environment, equipment variety, general upkeep needs and amenities.
3. Fabrication: Soft Play emphasizes U.S.-based manufacturing quality and safety standards to craft a safe space that reflects your brand. We perform metal fabrication, rotation molding and powder coating in-house to ensure we meet timing expectations and quality requirements at every step.
4. Installation: We utilize global logistics and professional install teams to assemble the final product. Our team is trained and certified in the highest quality standards, representing our stellar reputation in the industry.
5. Maintenance: Our commitment extends to ensuring your play environment continues to thrive. Our tailored maintenance programs are designed to preserve the integrity of your custom installation, minimize downtime and proactively address wear and tear.

Financing Your Brand Activation Playground

High up front capital costs can stall projects, so we offer flexible financing as a strategic lever to keep the project moving and completed on time. Soft Play has representatives from Navitas Credit Corp. and Advantage+ to help you create custom financing plans one-on-one. With this strategy, you can treat your playground as a monthly operating expense rather than a one-time capital drain.

A financing plan can also provide the following benefits:

• Cash flow management: Paying cash for a project up front can tie up funds that could be better used for other operational needs, like marketing the grand opening, hiring staff or stocking inventory. Financing is a strategy to keep working capital free, effectively paying for itself from day one.
• Tax advantages: In many regions in the U.S., commercial playground equipment qualifies for Section 179 tax deductions. This means your business can potentially write off the entire purchase price of the equipment for the current tax year. Be sure to consult your tax advisor for more information.
• Faster approvals: Traditional bank loans for construction projects often require weeks of underwriting, liens on other assets and complex covenants. Equipment financing through our partners is often application-only, with credit decisions made in hours, not weeks.