Theme Park Branding Ideas

Are you looking to transform your theme park or other entertainment-driven business? If so, Soft Play® has branding ideas to help you create unique and stimulating opportunities to enhance the customer experience. Together we can bring your brand to life with custom-themed elements that add that final touch to your business.

Find out more about our available branded and themed items and how you can implement them in your business.

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Our custom themed play area elements

We specialize in branded equipment that creates a seamless experience at your location. We can incorporate your brand’s colors and other elements for a cohesive look. Some examples of our work include:

Signage

Signs can be standalone or in a series throughout your space. You can use decorative signage to list rules, regulations and other resources for visitors. Signs can also help guests navigate the area.

Entryways

Functional, decorative entryways will enhance every guest’s experience from the start. You can add shoe cubbies, stroller parking and more at your entrance.

Hanging sculptures

We can maximize your ceiling space with hanging sculptures of all sizes. Choose from different branded characters to give kids an immersive experience.

Sculpted mascots

If you have a beloved mascot for your business, we can incorporate it into your playground equipment and designs for a branded appearance that kids can enjoy.

Hand sanitizer stations

Our themed hand sanitizing stations help kids and adults stay clean and safe during their visit.

Soft Play brings Personalized Playgrounds to Life

40-Year Legacy

Proudly Made in USA

Designed for Safety and Accessibility

Long-Lasting Durability

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How custom-themed playground equipment will help brand your space

At Soft Play, we help improve your theme park’s branding and theming capabilities by:

Adding architectural accents: Our highly developed architectural accents and aesthetically pleasing playground equipment structures help in attracting families to your entertainment center or theme park. Turn your architectural playground design into a reality with theming and branding capabilities from Soft Play.
Offering a variety of play structures: We provide a wide range of customizable, durable and top-quality play sculptures. Our designers can personalize any piece of playground equipment for use in high-visibility areas to help build brand awareness and attract customers. Want to add a digital experience? Check out our immersive interactive play features custom-tailored to your brand.
Providing custom opportunities for play: From Clubhouses and Train Stations to Candy Land-themed playgrounds and Under The Sea play spaces, the sky is the limit for your custom indoor playgrounds.
Lending turn-key solutions: Soft Play is a turn-key solutions company ready to assist you in all stages of the branding process — from initial design to post-installation support.

Why brand your projects?

There are many benefits of branding for the entertainment industry. Custom branding play sculptures at your theme park, movie theater, sports center, restaurant, family entertainment center, museum or other attraction can:

Increase traffic flow to your business
Build brand loyalty
Help set you apart from the competition
Attract and retain families to your facility
Increase revenue and ROI

Benefits of using licensed branding solutions

Adding thematic elements to commercial properties like theme parks and family entertainment centers creates a visual representation of your company’s brand. Licensed branding also fosters a connection between your company and the customers you want to attract. With the right branding, those connections can happen on multiple levels.

Improved brand credibility and authenticity

Lower in-house marketing costs

Various tie-ins and retail partnerships

Improved marketing strategy and brand campaigns

Our licensed branding options

When kids see the faces of beloved characters at your location, they instantly become more engaged. Featuring those familiar characters also creates a more family-friendly environment, which parents appreciate.

When a business attempts to include kids in their branding, families take notice. But the most popular characters are often protected by other brands. Fortunately, Soft Play handles the contractual obligations of licensed branding for your commercial property. Let us know which brands you want to incorporate into your play area, and Soft Play can negotiate a licensing contract for you. While we’re handling the logistics, you can focus on growing your business.

Consider how you can use characters like SpongeBob or Hello Kitty in your custom play area. At Soft Play, we can help you license characters from timeless brands like: