Mall Playground Equipment Increases Foot Traffic and ROI

Champion the experience economy and stay competitive against online shopping by providing memories families can’t wait to return to. As world leaders in retail playgrounds, Soft Play will help transform your space into unforgettable family entertainment.

Turning Malls into Memorable Family Entertainment

Transform Your Retail Experience with Indoor Mall Playground Equipment

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Revolutionize the Retail Experience with a Playground

With Soft Play®, you can transform your retail location or mall into the experience families return to time and again. Adding play equipment or indoor playgrounds helps you stay relevant, compete against competition, and increase ROI as families frequent more often and linger longer.  

In short, an imaginative play experience is something that online sellers can’t compete against. 

For over 30 years we made shopping centers and retail spaces sought after family destinations. We can do the same for you. Our playground consultants will work with all types of budgets and space sizes to finance and build your playground, ultimately bringing your vision to life.  

Want to learn more? Check out our STOMP Catalog which features sample projects, design options, and more. Easily email yourself the catalog or send it to a colleague.

Email Catalog

Benefits of Indoor Mall Playgrounds

Many families shop with their children, but kids typically have shorter attention spans and don’t enjoy browsing stores for hours. But with our mall playground equipment, your retail space instantly becomes more attractive to children and can even result in children asking to visit your shopping area with their parents!

  • Novelty: Create a unique experience that draws families in again and again. Especially in the winter months, families are looking for active indoor outings.
  • Rigorous Safety Standards: All of our mall play equipment is carefully tested before installation to ensure the security of every child at play. 
  • Durability and quality: Mall playground equipment is designed to withstand the even most high-traffic environments, giving you an unforgettable play experience for years to come. 
  • Increased ROICommercial playgrounds draw families, increasing the frequency of visits and length of each stay.  Visitors that stay longer spend more.
  • Branding Opportunities: At Soft Play, we know the importance of creating signature experiences that attract more shoppers. We can work with you to create an immersive experience and bring your branding to life. 

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The Benefits of Choosing Soft Play for Custom Retail Center Playground Equipment

Property managers worldwide partner with Soft Play to equip their malls and retail centers with play areas for many reasons.

Custom-Design Capabilities

We have an experienced design team to help bring your creative visions to life. The result is a one-of-a-kind play system that patrons simply can’t find anywhere else. Not sure about a concept you’re considering? Take advantage of a free design consultation by contacting a specialist online.

Quality Manufacturing and Installation

Our manufacturing facility uses advanced equipment and techniques like rotational molding to produce our play systems. We enforce strict quality control measures to help ensure satisfaction and long life spans for equipment.

We also follow standards and benchmarks set by the American Society for Testing and Materials (ASTM), Consumer Products Safety Improvement Act (CPSIA), and the Americans with Disabilities Act (ADA) in our product design.

Soft Play personally trains and certifies installation teams for our systems. Rest assured, the group we’ll send to provide your shopping center with playground equipment has met our knowledge and safety expectations.

Exceptional Service and Support

Work with our highly experienced team of sales and customer support professionals. Whether you need product advice for a mall with an indoor playground or play equipment for another type of shopping center, we’ll be happy to provide it. We’re also knowledgeable about trends in shopping centers and accessibility guidelines to help you maintain compliance.


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About 13 percent of our customers bring their children when they visit the mall. We've estimated that about 2,000 kids use the playground installation everyday. Of course, that means there are also about 2,000 parents bringing these kids. So the playground has really made an impact.

- Mike Payton, Carolina Place Mall, Charlotte, North Carolina

We discovered Soft Play at a trade show here in Las Vegas. We had the equipment installed, and we’ve been very pleased. Our Soft Play system is part of a large multi-use entertainment complex, and it’s been a big hit. The equipment is exceptional, and the amenities are superior to anything else we’ve seen. Plus, we had a couple of special requests, and everyone from the sales rep to the installers were more than happy to accommodate us. Job well done Soft Play!

- Ron Fry Coast Resorts, Las Vegas, Nevada

We are quite happy with the play areas in our furniture stores. The squeals of delight from the children who visit our stores make us happy to know that we can offer them some type of entertainment while their parents are shopping! Maintenance of the play area is a breeze and it wipes off easily. I even found our cleaning lady going down the slide one day with her duster! I was quite pleased with the installation process. Your men were neat and efficient. They also supplied me with information on maintenance and were very professional.

- Linda Shapiro Levin Furniture

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