Theming Elements That Elevate your Brand Experience

Bring Your Brand to Life

Create unforgettable Instagrammable moments with our one-of-a-kind theming elements.

Finishing touches that separate your brand.

Learn more about custom themed elements.

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Custom Themed Elements

Are you looking to transform your theme park or other entertainment-driven business? If so, Soft Play® has branding ideas to help you create unique and stimulating opportunities to enhance the customer experience. Together we can bring your brand to life with custom-themed elements that add that final touch to your business.

Find out more about our available branded and themed items and how you can implement them in your business.

Our Custom Themed Play Area Elements

We specialize in branded equipment that creates a seamless experience at your location. We can incorporate your brand’s colors and other elements for a cohesive look. Some examples of our work include:


  • Hanging sculptures: We can maximize your ceiling space with hanging sculptures of all sizes. Choose from different branded characters to give kids an immersive experience.
  • Themed hand sanitizer stations: Our themed hand sanitizing stations help kids and adults stay clean and safe during their visit.
  • Entryways: Functional, decorative entryways will enhance every guest’s experience from the start. You can add shoe cubbies, stroller parking and more at your entrance.
  • Signage: Signs can be standalone or in a series throughout your space. You can use decorative signage to list rules, regulations and other resources for visitors. Signs can also help guests navigate the area.
  • Sculpted mascots: If you have a beloved mascot for your business, we can incorporate it into your playground equipment and designs for a branded appearance that kids can enjoy.


At Soft Play, we help improve your theme park’s branding and theming capabilities by:

  • Adding architectural accents: Our highly developed architectural accents and aesthetically pleasing playground equipment structures help in attracting families to your entertainment center or theme park. Turn your architectural playground design into a reality with theming and branding capabilities from Soft Play. 
  • Offering a variety of play structures: We provide a wide range of customizable, durable and top-quality play sculptures. Our designers can personalize any piece of playground equipment for use in high-visibility areas to help build brand awareness and attract customers. Want to add a digital experience? Check out our immersive interactive play features custom-tailored to your brand
  • Providing custom opportunities for play: From Clubhouses and Train Stations to Candy Land-themed playgrounds and Under The Sea play spaces, the sky is the limit for your custom indoor playgrounds.
  • Lending turn-key solutions: Soft Play is a turn-key solutions company ready to assist you in all stages of the branding process — from initial design to post-installation support. 


There are many benefits of branding for the entertainment industry. Custom branding play sculptures at your theme park, movie theater, sports center, restaurantfamily entertainment center, museum or other attraction can:


Adding thematic elements to commercial properties like theme parks and family entertainment centers creates a visual representation of your company’s brand. Licensed branding also fosters a connection between your company and the customers you want to attract. With the right branding, those connections can happen on multiple levels.

The advantages of using licensed branding include:

  • Improved brand credibility and authenticity
  • Lower in-house marketing costs
  • Various tie-ins and retail partnerships
  • Improved marketing strategy and brand campaigns


When kids see the faces of beloved characters at your location, they instantly become more engaged. Featuring those familiar characters also creates a more family-friendly environment, which parents appreciate.

When a business attempts to include kids in their branding, families take notice. But the most popular characters are often protected by other brands. Fortunately, Soft Play handles the contractual obligations of licensed branding for your commercial property. Let us know which brands you want to incorporate into your play area, and Soft Play can negotiate a licensing contract for you. While we’re handling the logistics, you can focus on growing your business.

Consider how you can use characters like SpongeBob or Hello Kitty in your custom play area. At Soft Play, we can help you license characters from timeless brands like:

  • Mattel™
  • Sesame Street™
  • Fisher-Price®
  • Hit Entertainment™
  • Garfield & Friends™
  • Looney Tunes™

Contact Soft Play to Get Started

Soft Play is a global leader in playground equipment. We have helped organizations around the world provide activities for kids and young adults and encourage visitors to have fun. We create products for all budgets, spaces and design preferences.

Get started on your immersive playground today by requesting a quote. You can also contact us online to learn more about our custom playground equipment.

Our boy Pinocchio has come to life! The finished product looks incredible and added a new dimension to our storefront.

- President, Geppetto’s Inc.

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